Blast Brand Catalysts has been engaged by healthbridge to contribute new impetus to their marketing.
healthbridge is a well-established, successful B2B enterprise that processes medical aid claims in real time, facilitating immediate access to information between participating practices and the patient’s medical insurer.
The campaign message needed to strike a diagnostic chord. Doctors are not trained to be business people. Yet they need to manage their practice like a business. Cash flow is paramount. So is being able to confirm a patient’s medical aid cover before consultation.
More pertinently, healthbridge has gained consistent market traction over the years, to the point that it can quite confidently claim market leadership. But a pillow of laurels is not where the head rests. Instead, we lay down the facts.