What makes a great client service person?

When advertising executives are faced with this question, there are many traits that are discussed and mentioned. The more common answers include: Being constantly involved Great communication skills Foresight The ability to multi-task They challenge the client, they are not simply messengers Quick on their feet Fantastic people skills Idea generators Have good judgment Disciplined [...]

By | September 1st, 2015|Agency Health, Design, General, Marketing, Media|0 Comments

Turning issues into assets

Every business and brand will have that one issue that will turn into a crisis. In my experience many issues stem from the point of communication (most often a lack thereof). Bill Gates co-founder of Microsoft notes “your most unhappy customers are your greatest source of learning”. While this is true, it is very dependent [...]

By | July 2nd, 2015|Agency Health, General, Marketing, Media|0 Comments

Skills Shortage – Here is what you can do about it

There are many articles that have been written, and continue to be, around the concept of a “skills gap” or “skills shortage”. More and more South Africans are matriculating, getting their tertiary qualifications, yet struggle to find a job in the workplace. There are a large percentage of graduates who are taking (often unpaid) internships [...]

By | June 1st, 2015|Agency Health, General|0 Comments

The perfect team. Integrated or collaborative?

Collaboration is the new way of working. Niche experts come together in a bespoke arrangement to fit the mission critical requirements of the project. That’s the best practice theory, anyway. There are good reasons for getting independents to work together. Collaborative partners can plug ’n play as required. They can be cherry picked and substituted. [...]

By | March 4th, 2015|Agency Health, Design, General, Marketing|0 Comments

Blast Brand Catalysts

In an industry where a proliferation of start-up agencies is the norm, independent agencies that stand the test of time tend to stand out. That’s certainly the case for Blast Brand Catalysts, a hybrid brand agency that specialises in identity development, brand advancement and advertising. The agency was established 13 years ago by Chris Primos [...]

By | February 10th, 2015|Agency Health, Design, General, Identity, Marketing, Media|0 Comments

Changing the mindset of cost-cutting to value adding

Chris Midgley, Strategist with Blast Brand Catalysts, discusses how to change mindsets. There are a number of issues visible when we scratch below the surface and scrutinize what it means to “cut costs”. As clients continue to brief agencies to “cut costs and work within smaller budgets” (often coupled with greater demands in terms of [...]

By | January 5th, 2015|Agency Health, General|0 Comments

On top of the world!

When you want to get away from it all for a day, go for altitude. The team headed for Hartebeestpoort Dam and took a cable car trip to a spectacular view. And what goes up must come down. Off to lunch it was and a little crazy-crazy gift dispensing, the aim being to nail, insult, [...]

By | December 8th, 2014|Agency Health, General|0 Comments