Doing good should also be good for business

Chris Midgley, Strategist with Blast Brand Catalysts, ponders strategic CSI initiatives. What can brands and businesses do in order to make their CSI projects more meaningful, and go beyond simply donating money to a “needy cause”?   The answer is two-fold. Firstly it goes back to how you select the “needy cause”. Who makes this [...]

By | October 28th, 2014|Agency Health, Charity, General|0 Comments

Blast Brand Catalysts bolsters NSPCA campaign against trade in exotic animals

The National Council of SPCAs was founded in 1955 to bring uniformity to animal welfare legislation and establish national standards. Today it is the oldest and probably the largest animal welfare movement in the southern hemisphere. Typically, the SPCA movement has been associated with the welfare of domestic, suburban pets. The scope of operation goes [...]

By | November 20th, 2013|Charity|0 Comments