What makes a great client service person?

When advertising executives are faced with this question, there are many traits that are discussed and mentioned. The more common answers include: Being constantly involved Great communication skills Foresight The ability to multi-task They challenge the client, they are not simply messengers Quick on their feet Fantastic people skills Idea generators Have good judgment Disciplined [...]

By | September 1st, 2015|Agency Health, Design, General, Marketing, Media|0 Comments

So why should we trust you?

This question is one that consumers often think about and ask of businesses and brands every single day. There are a number of things that businesses and brands are doing that are aiding in giving customers reasons to believe and interact with them. These include: being authentic, honest, good corporate citizens, transparent as well as [...]

By | August 1st, 2015|Design, General, Marketing, Media, Retail|0 Comments

The perfect team. Integrated or collaborative?

Collaboration is the new way of working. Niche experts come together in a bespoke arrangement to fit the mission critical requirements of the project. That’s the best practice theory, anyway. There are good reasons for getting independents to work together. Collaborative partners can plug ’n play as required. They can be cherry picked and substituted. [...]

By | March 4th, 2015|Agency Health, Design, General, Marketing|0 Comments

Blast Brand Catalysts

In an industry where a proliferation of start-up agencies is the norm, independent agencies that stand the test of time tend to stand out. That’s certainly the case for Blast Brand Catalysts, a hybrid brand agency that specialises in identity development, brand advancement and advertising. The agency was established 13 years ago by Chris Primos [...]

By | February 10th, 2015|Agency Health, Design, General, Identity, Marketing, Media|0 Comments

Italtile Retail: Exquisite design starts with beautiful media planning

Interior design magazines seem to be evading the relentless pincer onslaught of economy and digital. While motor vehicle, sporting, hobbyist and even fashion titles feel the pressure to lure smaller and cheaper advertisers, editorial markets in beautiful living spaces are holding their own. And it stands to reason. Immersing yourself in pages and pages of [...]

By | March 25th, 2014|Design, Media, Retail|0 Comments