CONTEXT IS KEY

CONTEXT. The difference between cutting through and getting lost. It’s not brain surgery. A great idea is only as good as its execution. Or reception. Right place, right time is always going to be a determining factor. But sometimes lobotomies do happen. Sometimes downright crises take over, like when Nike and Accenture had [...]

By | February 11th, 2016|Marketing|0 Comments

What makes a great client service person?

When advertising executives are faced with this question, there are many traits that are discussed and mentioned. The more common answers include: Being constantly involved Great communication skills Foresight The ability to multi-task They challenge the client, they are not simply messengers Quick on their feet Fantastic people skills Idea generators Have good judgment Disciplined [...]

By | September 1st, 2015|Agency Health, Design, General, Marketing, Media|0 Comments

So why should we trust you?

This question is one that consumers often think about and ask of businesses and brands every single day. There are a number of things that businesses and brands are doing that are aiding in giving customers reasons to believe and interact with them. These include: being authentic, honest, good corporate citizens, transparent as well as [...]

By | August 1st, 2015|Design, General, Marketing, Media, Retail|0 Comments

Turning issues into assets

Every business and brand will have that one issue that will turn into a crisis. In my experience many issues stem from the point of communication (most often a lack thereof). Bill Gates co-founder of Microsoft notes “your most unhappy customers are your greatest source of learning”. While this is true, it is very dependent [...]

By | July 2nd, 2015|Agency Health, General, Marketing, Media|0 Comments

The perfect team. Integrated or collaborative?

Collaboration is the new way of working. Niche experts come together in a bespoke arrangement to fit the mission critical requirements of the project. That’s the best practice theory, anyway. There are good reasons for getting independents to work together. Collaborative partners can plug ’n play as required. They can be cherry picked and substituted. [...]

By | March 4th, 2015|Agency Health, Design, General, Marketing|0 Comments

Blast Brand Catalysts

In an industry where a proliferation of start-up agencies is the norm, independent agencies that stand the test of time tend to stand out. That’s certainly the case for Blast Brand Catalysts, a hybrid brand agency that specialises in identity development, brand advancement and advertising. The agency was established 13 years ago by Chris Primos [...]

By | February 10th, 2015|Agency Health, Design, General, Identity, Marketing, Media|0 Comments