When coming up with a new brand identity, it’s vital to explore what the individuals within that company represent, as well as the company’s collective consciousness. Another important aspect to reflect is not only the present state of the brand, but also how the company may change and adapt in the years to come. All of this was taken into account when designing the new identity for Blast Brand Catalysts.

Blast is a hybrid advertising and communications agency. It is an energetic, symbiotic eco system that exists in a rapidly evolving industry. Because of this, we needed our new identity and brand logo to reflect our complex individual and social dynamics, as we strive to succeed in a revolutionary techno-economic world.

The icon
A rapidly growing part of our identities now exists in a digital realm. Icons are no longer solely invented for multi-national giants, but also for individuals to use on a daily basis. A new age digital heraldry is what people are searching for in the age of this app-generation. Bold and confidently simplistic, the Blast brand logo is tagged with our inception date 10 01 01, which also symbolises our evolutionary leap into a binary realm made up of 1s and 0s.

The typeface
Letters create words. Words create thoughts. Thoughts create ideas. Ideas change the world.

Our chosen typeface is borne from the very same ideals that crafted that titan of typefaces, Helvetica. Simple and timeless, each letter has a perfect balance of positive and negative spaces. This fusing of letters reflects our synergetic relationships with our clients, as well as our custodianship of their brands.

A visual feast
From mystical hieroglyphs to traditional heraldry and even modern-day tagging, our brand identity explores iconography and imagery across the entire timeline – paying homage to the past, present and future. It also showcases our understanding of an increasingly cross-cultured world.

So as we move into a realm of unprecedented possibility, with evolving tools of communication, it is important not to underestimate the inherent influence of a symbol. For the significance of a seemingly simplistic icon or brand logo can, and in most cases will, live on long after its creators have passed.