HOMECOMING
Creative Director, Adrian Duffin, rejoins BBC. Creative Director, Adrian Duffin, has rejoined the BBC team 15 years after starting his career there back in January, 2001. He spent a seminal 5 years working closely with [...]
CONTEXT IS KEY
CONTEXT. The difference between cutting through and getting lost. It’s not brain surgery. A great idea is only as good as its execution. Or reception. Right place, right time is always going to [...]
LEADERS VS. BOSSES!
Issued by: Blast Brand Catalysts, By: Chris Midgley Chris Midgley, Strategist with Blast Brand Catalysts, on the difference between the two. Many articles have been written on the differences between simply being a [...]
SWEAT THE SMALL STUFF!
Issued by: Blast Brand Catalysts, By: Chris Midgley Chris Midgley, Strategist with Blast Brand Catalysts, on the importance of paying attention to the small things. “Don’t sweat the small stuff”. Focus on the [...]
JUST PAUSE
Issued by: Blast Brand Catalysts, By: Chris Midgley Chris Midgley, Strategist with Blast Brand Catalysts, on what brands have to do to connect emotionally in the never ending busyness Recent studies globally on [...]
BLAST ANNUAL
Growth can be difficult to achieve in the current environment which makes Blast Brand Catalysts’ achievements even more laudable. The agency has adapted to the challenges and is working with clients to drive progress. Independent [...]
A SERIOUSLY FUNNY MAN
Chris Primos chats with Celebrity MasterChef SA winner and entertainer, Chris Forrest. Chris Forrest does stand-up. His audience routinely does the falling down, the sidesplitting, the uncontainable rapture that has them rolling in the aisles. [...]
What makes a great client service person?
When advertising executives are faced with this question, there are many traits that are discussed and mentioned. The more common answers include: Being constantly involved Great communication skills Foresight The ability to multi-task They challenge [...]
So why should we trust you?
This question is one that consumers often think about and ask of businesses and brands every single day. There are a number of things that businesses and brands are doing that are aiding in giving [...]
Turning issues into assets
Every business and brand will have that one issue that will turn into a crisis. In my experience many issues stem from the point of communication (most often a lack thereof). Bill Gates co-founder of [...]
Skills Shortage – Here is what you can do about it
There are many articles that have been written, and continue to be, around the concept of a “skills gap” or “skills shortage”. More and more South Africans are matriculating, getting their tertiary qualifications, yet struggle [...]
Your biggest expense, or your biggest assets
I recently had the time to read a book by Howard Behar called “It’s Not About the Coffee” – Lessons on Putting People First from a Life at Starbucks. I noted how Behar makes a [...]